What is Structured Data?
Machine-readable markup (like JSON-LD) that helps search engines and AI agents understand page content.
Structured data is a standardized format for providing information about a page and classifying its content. The most common implementation uses JSON-LD (JavaScript Object Notation for Linked Data) with Schema.org vocabulary, embedded in a <script> tag in the page HTML.
Structured data helps search engines generate rich results (star ratings, FAQ accordions, product prices in search results) and helps AI agents accurately extract specific information. For example, Product schema tells an AI agent the exact price, availability, and specifications without having to parse marketing copy.
In the agentic web, structured data becomes even more critical. AI assistants use it to provide accurate answers. Browser agents use it to understand page purpose and available actions. Well-structured data is the difference between an AI correctly reporting your product costs $29/month and hallucinating a price.
How Switch Helps
Switch's agent directory pages use rich structured data (Schema.org JSON-LD) to help search engines and AI agents understand and display agent information accurately.
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